/ About
Context is everything. I've had to build mine from scratch, more than once.
6th Jan 2026
Most people see a system and ask how to use it. I see a system and ask who it was built for; and who it quietly excludes.
Born in the Philippines. Moved to Norway as a child. Then London for higher education. Then New York for a career continuation.
Each move a full context reset. New language, new class register, new unwritten rules, new version of myself that had to be assembled fast enough to function. Reading rooms became a necessary skillset.
/ What I actually do, in every room I've ever worked in
The Through-line
Every domain I've worked in looks different on the surface. Healthcare. Cybersecurity. Enterprise SaaS. AI tooling. A gaming community I built and still run. The contexts shift. The question doesn't.
How do you help a person feel less lost in a system that wasn't designed for them?
I didn't choose that question. It chose me; back when I was translating between my two grandmothers as a child, one speaking Ilocano, one speaking Waray, and me in the middle doing the work because de-escalation. That instinct: find the gap, build the bridge, has never stopped running. I've just found progressively more interesting places to apply it to.
Design is where it lives professionally. But the instinct is older than the career.
/ How I See
On systems, languages, and the particular loneliness of being the person who see things differently
Learning a language is never just about that. It's learning a worldview, how a culture slices up time, obligation, humor, distance. I've done this enough times, in enough contexts, to know that fluency is always about more than words. It's about knowing what goes unsaid, and why.
I speak Ilocano, Waray, Tagalog, Norwegian, and English in several distinct registers, including what I'd call Corporate English, which I treat as its own language entirely, with its own grammar, its own evasions, its own tells. I can read it, write it, speak it, and, most usefully, translate it into plain language for people who find it deliberately opaque.
What I've learned, across all of it: every system has an inside and an outside. Most people are handed a map. Some people have to draw one from scratch. I've always been in the second group. I've made peace with that. I've actually started to prefer it, because the people drawing maps from scratch are the only ones who know where the blank spaces are.
/ Where the instinct has lived, professionally
The Work
At IDEXX, I redesigned the clinical workflows veterinary professionals were quietly abandoning for pen and paper. That detail — pen and paper winning against a digital tool — told me everything. It wasn't a UX problem. It was a trust collapse. I rebuilt it from there. At one point, reduced support tickets to zero. More importantly: the pen & paper stopped winning.
At Defendify, I turned a cybersecurity platform into something that didn't feel like a threat itself. The people who most needed it were the ones most intimidated by it. The job was to make competence feel approachable without making the danger feel smaller than it was. That tension is where the interesting design lives.
At Healthcare agencies, I spent years making invisible conditions visible; clinical experiences that patients couldn't photograph or explain. VR environments that let medical staff feel what a patient feels. Posters built from blood sample data that made reports worth looking at instead of filing away. The data never changed. What changed was how people could see it.
The through-line isn't the industry. It's the question. It keeps producing work I'm excited to talk about.
/ What's worth paying attention to, outside of work
Work in progress
The Gallery
The interests below aren't hobbies in the "listed on a resume" sense. They're the same instinct pointed somewhere else. Photography because light and framing are just composition. Warthunder because it rewards systems literacy and punishes impatience. Music rooted in the C64 demo scene. From Rob Hubbard to Ryuichi Sakamoto. From techno, to Drum'n Bass, to Boards of Canada: because sound design and UX design ask the same question: what does a person feel, and when?
The gallery is a record of what I've been looking at. The places. The textures. The things that made me stop and listen.
[most recent pics]
[Link to Gallery here]
/ Orphaned ideas. Unfinished systems. Thoughts unprocessed.
Work in progress
The Meta
I have ideas floating in my mind, on scraps of paper, ideas that doesn't fit anywhere. Not polished enough for a case study. Not resolved enough for a conclusion. But too alive to let sit indefinitely.
That's what this section is. A place for threads mid-pull. Observations without destinations. Systems I'm still mapping. Connections I can't fully justify yet, but haven't been able to stop thinking about.
Some of it will resolve into something. Some of it will just stay here, which is also fine. Not everything needs to become a project.
Apr 13, 2026
One page. One quote.
For every visit, a reminder.
May 4, 2025
Cytology Reports → Hallway Art
What if a common report could be visually reframed?
00/05
/ Experience
In good company.
I've seen things you people wouldn't believe... Attack ships on fire off the shoulder of Orion... I watched C-beams glitter in the dark near the Tannhäuser Gate.
— Roy Batty