SmartFlow

Posted

Blurred black-and-white portrait of a person wearing glasses.

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Blurred black-and-white portrait of a person wearing glasses.

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UX / Product

2024-2025

IDEXX / SmartFlow

Portland

Role

Software Interaction Designer II

Platform

iPad · iOS · Tablet-first clinical app

Scope

10k+ veterinary clinics worldwide

Team

Hybrid product, Agile, Scrum

What I moved

Support tickets

Zero

Support tickets for workflows I touched, previously generating consistent volume.

Interaction cost

Fewer

Taps to complete across all high-frequency workflows.

SME sign-off

3/3

Clinical subject matter experts approved the final direction.

Reach

10k+

Veterinary clinics using the platform worldwide.

role

I designed for veterinary clinics that depend on SmartFlow to manage every patient on their floor. High-pressure teams running procedures, tracking medications, and handing off patients across a full shift. The software was supposed to hold all of it together. Instead, it was sending them to paper.

Reflection

The work opened a larger conversation about what SmartFlow could become. A native calculator was the first step. The next is a clinical decision support layer: dosage thresholds, drug interaction flags, and weight-adjusted recommendations surfaced at the moment a clinician needs them.

Read more in the case study

Read more in the case study